Date: 2010-08-20 01:08 am (UTC)
*nod* One way or another, they have to deal with the reality - that's the main thrust of my arguments on the topic. The RIAA et al. have done their best to be draconian on the legal side, install horrible insecure rootkits into people's computers without their knowledge, spy on peer-to-peer sharing, sue college kids for millions of dollars, etc, etc, and piracy isn't going away. They need to divert those funds from pointless legal battles into user experience improvements, finding better, cheaper ways to deliver content, trim fat, and generally make their product more attractive. They're always going to be competing with "annoying, risky, and illegal but free", and they therefore need to focus on making their channels easy to use, useful for the average user in terms of perks, suggestions, freebies, etc. They've tried making the "illegal" drawback as scary as possible, they need to work more on value-added features to entice, as opposed to scare tactics.

And, yeah, that bit from The IT Crowd has popped into my head every time piracy comes up - it's too hilarious. Sort of less funny, though, when you realize that the new, serious version of "Don't copy that [floppy]" from the SPA includes footage of a kid's house being raided by heavily armed police who give mum a heartattack, and some implied prison rape, IIRC.
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July 2011

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